It has been 3 weeks that Raise It Up Bring It Down has been out and the reactions have been really terrific. I am grateful for the friends and fans who have embraced the new stuff. The band is busy rehearsing; locking down all the material so we can bring a fresh show to you on the road this year.
Different from other releases, I have given myself 3 months to build an awareness campaign. Because half the material on the album is secular, I am marketing to a completely new audience than in the past. The one tool I am working with now that I really enjoy is Jango radio. Jango mixes Indie artists with mainstream artists of similar style to help attract new fans. In my first week of being on Jango, I have 150 new fans from all over the world who dig my music. How cool is that?
I've also entered a number of song competitions and contests to get some exposure from industry folks as well as the possible exposure that a win would bring. Prayer of the Workin' Man already placed in the Indie International Song Competition and I hope I Look Up has a chance to make some waves as well.
Twitter has become the newest tool in my arsenal of outreach tools and I'm still learning how to use it. Even itunes has ways to build awareness through reviews, ratings and imixes. I would encourage folks to do that just because it builds a strong music community.
So, that's where I am now. Lots to do and lots of people to hopefully help. I am open to suggestions, opinions and anything else you have to offer on the subject.
Different from other releases, I have given myself 3 months to build an awareness campaign. Because half the material on the album is secular, I am marketing to a completely new audience than in the past. The one tool I am working with now that I really enjoy is Jango radio. Jango mixes Indie artists with mainstream artists of similar style to help attract new fans. In my first week of being on Jango, I have 150 new fans from all over the world who dig my music. How cool is that?
I've also entered a number of song competitions and contests to get some exposure from industry folks as well as the possible exposure that a win would bring. Prayer of the Workin' Man already placed in the Indie International Song Competition and I hope I Look Up has a chance to make some waves as well.
Twitter has become the newest tool in my arsenal of outreach tools and I'm still learning how to use it. Even itunes has ways to build awareness through reviews, ratings and imixes. I would encourage folks to do that just because it builds a strong music community.
So, that's where I am now. Lots to do and lots of people to hopefully help. I am open to suggestions, opinions and anything else you have to offer on the subject.